What is Live 360?
Live 360 is a comprehensive platform that offers a variety of communication and marketing tools, such as SMS/MMS, email, and pre-recorded voice message calls (Voice to Phone).
What is the WhatsApp Business API (WB API)?
The WB API is a powerful tool designed for medium to large businesses that require an efficient and secure channel for communication and support, allowing them to send mass messages via WhatsApp.
Uses of the WB API in Live 360:
- Customer Support: Provide efficient and comprehensive customer service, including support from multiple agents.
- Marketing: Launch marketing campaigns with bulk messages to existing customer groups/segments within Live 360.
Requirements for using the WB API in Live 360:
- An active, qualified Live 360 subscription.
- A verified Business Profile and a business Facebook page.
- Message templates must be created and approved by META before sending. These approvals are usually quick and must adhere to META’s guidelines.
- A payment method, such as a credit or debit card, must be added.
Conversation Categories:
- Marketing Marketing conversations focus on promoting your business, products, or services. These include offers and promotions, recommendations for related products, messages about abandoned carts, or any other interactions not related to authentication or utility.
- Utility These conversations are transaction-focused and include invoices and post-purchase notifications, such as shipping dates, flight schedules, etc.
- Service These are customer-initiated conversations. They include inquiries and questions, to which businesses can respond within the allocated customer service time frame.
Costs:
To use the WB API, consider the following cost structure:
- Live 360: For using the platform through Live 360, a plan or WhatsApp Conversations package must be purchased. The cost is $0.004 per conversation within a 24-hour window.
- META: Costs vary depending on the type and usage of the message. For example, if the customer initiates the conversation by sending a message, the conversation is free within a 24-hour window. Marketing campaigns typically cost $0.025 per conversation within a 24-hour window. This pricing scheme will change in April 2025, and we will update the information accordingly.
Why use the WB API with Live 360?
Integrating the WB API with Live 360 offers multiple benefits:
Combined Tools: Merge the capabilities of the WB API with other Live 360 tools, such as SMS/MMS, email, and pre-recorded voice message calls (Voice to Phone) from your efforts.
Native Integration: No need for third-party applications.
Existing Database: Leverage your existing customer database.
Enhanced Marketing and Branding Strategy: Improve your marketing and branding strategy from a single platform.
If you have any questions, email us at info@360techusa.com or our support on WhatsApp at +1 (833) 858-4454
